I am not a product of my circumstances. I am a product of my decisions.”

Stephen Covey

I cannot recommend Alisa enough. It is unusual to find someone who is so pragmatic and practical, with brilliant insight and ideas, whilst also being very warm, understanding and friendly.

Alisa’s mentoring style is supportive, friendly yet also challenging. She will always get me to a place where I focus on the things that matter – not the “should dos”. Talking to Alisa always helps me get priorities in order and I always come away with new perspective and a motivation to get things done.

Alisa always comes with a commercial focus as well and I know my thinking has developed in this area as a direct result – when I am considering new offerings in my business I often hear Alisa’s words in my head when I am making commercial decisions on pricing for example!

If you are looking for someone who will ensure you consider things from all angles, shift your thinking, support you, celebrate your success and always be there as a sounding board Alisa is most definitely the lady for you!


Alisa has been a mentor for my coaching business and I’d highly recommend her services to any fellow coach.

Her rare gift is strong business acumen combined with a deeply empathetic and straightforward approach – you feel that she cares a lot, she wants you to succeed and hence notices and tells you things that nobody else will dare to say.

She challenged my thinking on more than one occasion and helped me get my fears, worries and self-doubt out of my own way. I’d not have made the progress I’ve had so far without her.


Alisa has been a wonderful support to me as my mentor while I’ve been setting up my career change coaching business.

She has a unique ability of being empathic and understanding but straight talking and I trust that all the ideas and suggestions she gives me are taking me closer to my goals. Alisa provides really useful feedback and works in a very structured and supportive way which is really helpful for me as I tend to have too many ideas and get myself confused!

She’s great at bringing me back down to earth. Thanks Alisa, it’s great working with you and I am really grateful for all your support!


Alisa is a fantastic coach and mentor, and she has given me the support I needed as I develop my own coaching practice. With a laser focus she gets straight to the heart of what needs to happen and relates her knowledge and insight to your own personal circumstances.

She has given me great encouragement and confidence in the way forward, yet also challenges where this is needed. I always look forward to our sessions and wouldn’t hesitate to recommend her to others.


I have worked with Alisa for almost a year. She’s been an amazing mentor for me, and imparted insightful guidance and support throughout.

Her approach is thoughtful and honest, giving the right feedback, making you feel you can achieve anything.

Most importantly, she’s a good listener. I would recommend Alisa as a mentor and coach.


As my mentor, Alisa has taken the time to understand me and my business. She has helped me to define what I offer, to review what’s worked and what hasn’t.

Alisa has a wonderful way of seeing the big picture as well as honing in on the detail. With her mentoring I am clear about the actions I need to take. I have benefited from Alisa’s suggestions regarding tools and processes which have helped me to look differently at issues and their solutions.

If you want clarity and are willing to be accountable, Alisa is the mentor for you.


As the Regional Events Manager UK for the Association for Coaching (AC) my role is to secure great speakers for Continuing Professional Development (CPD) events and Alisa really did fall into the category of a great speaker.

The event that Alisa delivered for the AC was a Virtual Event titled ‘Financial Resilience for You and Your Coaching Business’. Alisa’s communication skills and ability to ensure every element of the event was prepared for, including her own marketing of the event was second to none.

On the event itself Alisa engaged with everyone in the “virtual room” and really put people at ease with her warm welcome and friendly manner. The topic that Alisa led was not only relevant to these current times but an important one to grasp for anyone working as a self-employed coach/ business owner.

It was Alisa’s in-depth knowledge, super useful slides and engaging presentation style that really made this event not only seamless but also worthwhile and memorable. This was backed up the fact that participants were so engrossed throughout the event all I could see were heads down and people writing away working through examples and activities that Alisa had provided to them.

In fact when the event was over people did not want to leave as they were eager to hear what else Alisa had to say in case any further questions were asked. I think this is a testament to Alisa’s knowledge and skills.

I feel everyone that participated on the event really took a lot away with them including myself and this will hopefully make a massive impact to the success of their businesses going forward.

On a personal note I really enjoyed working with Alisa and from my experience I trust her implicitly as a speaker and I am looking forward to working with Alisa in the future for further event opportunities. Without hesitation I would recommend Alisa as a speaker and financial coach.


“Alisa recently delivered an extremely engaging and relevant talk “Financial resilience for you and your business” on behalf of the Association for Coaching.

She took the time to get to know her audience both in advance and on the evening, resulting in a talk which met key outcomes and resulted in a high attendee satisfaction. Alisa delivered lots of practical content for delegates to take away and implement immediately which gave her talk real value.

Alisa has a wonderfully engaging, friendly and knowledgeable delivery. I really enjoyed her talk and am looking forward to the next event of Alisa’s I can attend.


“I would recommend Alisa – I recently attended her webinar on finance and business.

The session gave us time to apply the exercises to our own situation. So by the end of the webinar I already had some drafts to inspire to develop further. She has a very clear and uncomplicated way of speaking which I really appreciated.

Really useful and a much better use of my time than signing up to all the free webinars.


Alisa’s webinar ‘Financial resilience for you and your business’ was packed full of knowledgeable and practical content. She clearly had a great deal of expertise to share and found a way to make it relatable as well as giving us a number of activities both in the session and to take forwards afterwards that means we can start to put things into practice.

She was engaging, clear and generous in sharing her knowledge in the presentation. Feeling much clearer on what I need to do and where to take action as a result.


I attended Alisa’s ‘Financial resilience for you and your business’ workshop delivered in collaboration with the Association for Coaching.

The workshop was really helpful in getting me to rethink the financial aspects of my coaching business. Alisa’s material was well structured, clearly presented, and extremely practical. She certainly knows her subject and the content of the workshop showed it; it conveying a lot of useful information.

I would certainly recommend Alisa’s workshop and resources if you want to improve your financial resilience.


I recently attended a webinar Alisa ran on Financial Resilience For You and Your Coaching Business.

The webinar was full of useful, practical suggestions on how to make the most of your coaching business. Many people, myself included, are in the coaching business because we love coaching, not because we love business.

Alisa’s webinar provided the space to really focus on the financial side of running a coaching business.


Alisa did a guest slot for us on the Diploma in Coaching programme at ICE, University of Cambridge on the subject of developing a Coaching Niche.

Her story of becoming a financial coach is inspiring and the students were delighted to hear her ideas and tips for building a coaching business.

Alisa’s style is warm and engaging, she connected easily with the students and was happy to share her knowledge and ideas freely. I would recommend Alisa for similar engagements.


Alisa has delivered a high-value content seminar on financial wellbeing which benefited members of the non-profit organization I am part of.

As organizer, I am extremely happy about Alisa’s performance as participants’ feedback was very positive. I found Alisa’s engaging style suitable for an online workshop, and you can see right away she is well prepared.

Personally, I got out of the seminar thinking about “money” as a person with whom you have a relationship with, an innovative way proposed by Alisa which changes the way you relate to money.


“I attended Alisa’s Financial Wellbeing Workshop and I enjoyed very much the approach of finance from a Wellbeing perspective as well as the taking into consideration the emotional factor plays in the way we deal with our finances.

Alisa managed to send across her points in a very easy and practical way, with the right balance: not too technical, yet not too “finance-for-dummies”, with very clear and relevant examples and good exercises, not too head-scratching yet thought-provoking, which shows how knowledgeable she is in her field of expertise.

It was well balanced with the right mix of aspects that needed to be addressed. The workshop felt really like what the name says “Wellbeing”, it was like going to a Financial Spa and after a couple of hours you feel that all your pressure points have been touched and the pressure has been released, now you have become aware of where your tension points are, what triggers them and how to deal and release that tension.

Like any respectable Spa, that serves you a cup of tea at the end to soak it all in before you leave, this one also ended on a very uplifting note with a great exercise that makes you see literally envision money. Thank you, Alisa!


I had the pleasure to participate to Alisa’s workshop on financial wellbeing and I was happily surprised by her approach.

What is money? A mean, a purpose, an empty container? She simply changes the classical paradigms and presents money in a new light, as a relationship. By personalizing money, she transforms the topic in a more tangible one, accessible to everyone, which I found especially useful to those less familiar with numbers.

She is very prepared on the topic, has great communication skills and presents concepts with smart examples and interactive exercises. I strongly recommend her workshop as I found it very inspiring.


I was lucky to participate in a webinar where Alisa talked about financial wellbeing.

Her presentation was full of tools and tips to help on the road to improving one’s relationship with finances, detailed with examples that were easily comprehensible and relevant. The presentation was from start to finish engaging and had a good balance of theory and exercise all on the subject at hand.

Even with this being a webinar she found ways to engage the audience and to keep us from picking up our phones (it happens). I was impressed with how well planned and timed the session was. Alisa inspired me to do better with my finances and I will from now on have someone to recommend as a good coach in relation to finance.


“I highly recommend Alisa’s workshop on financial well-being as she has a very friendly and holistic approach on money and the relationship with money.

It is not a classic,multi-slide workshop where she talks and talks for ages but exactly the opposite. With her great communication skills Alisa uses interactive exercises and gives you many tips to improve your financial well-being.


“Alisa delivered a talk on the intricacies between business vision and finances for a networking group I run in Cambridge.

She demonstrated an incredible knowledge of the subject and presented a new approach to the theme. She engaged very well with the group, being interested in each person and how they needed help.

Alisa was very organised and easy to communicate with when planning for the talk, giving me prompt replies to my enquires. The feedback from the group was very good and I would highly recommend her.


Alisa gave a group of business owners a brilliant webinar session assisting us with some tools and practices to put into place to develop our businesses, improving our confidence and self belief and developing our knowledge and skills. Alisa is passionate, professional and empathetic to the needs of fellow small business owners.


I attended a talk Alisa gave to fellow business owners about vision setting, and the psychology of money.

Alisa is very insightful, and her journey is inspiring. Her talk was delivered in an engaging way and was thought provoking. Alisa seemed very knowledgeable and I wouldn’t hesitate to attend other opportunities to learn from her or work with her in the future.


Alisa provided a financial wellbeing webinar for our employees during the Covid-19 pandemic.

Alisa is extremely passionate and knowledgeable about the topics she spoke on and received really positive feedback from our employees. A great overview of financial wellbeing and its importance for both employers and employees.


I attended a financial wellbeing workshop hosted by my employer and delivered by Alisa.

Alisa is very knowledgeable of the financial well-being and planning, what impressed me most is that she is really great at sharing her experience to inspire people.

We had a really lovely conversation after Alisa’s workshop and I was enjoying the talk. I hope the best for you Alisa. I can see your potential to spread more knowledge to people who need it, and make it enjoyable at the same time!


We have been holding a series of Financial Wellbeing workshops in our London office, Alisa kindly attended and hosted a session entitled ‘Beyond your bank account – financial wellbeing and the brain-pocket connection’.

As well as host, I also attended the session and found Alisa to be incredibly knowledgeable and provide us as a group with some really valuable and worthwhile insights.

Although initially somewhat sceptical, as this was the first session of this nature that we had held, I can honestly say that I thoroughly enjoyed the session, and left with plenty of food for thought, and would highly recommend Alisa to anybody considering offering any form of Financial Wellbeing services to their people.


I attended one of the financial wellbeing workshops Alisa hosted and it was really beyond what I’ve expected. Instead of looking at what tactics you could or should do around your bank accounts, saving techniques, how to invest etc., Alisa took a ‘mind-set’ approach to build a rather healthier way to think about money then what actions could be taken to improve the relationship with money.

The approach to me was less stressful/demanding, and Alisa provided a number of professional advice in the one-to-one session, which I could immediately start thinking about and act upon.

I found Alisa’s workshop and session very helpful in terms of having a better understanding of your current view on money, any potential to have looked at money in an alternative and more comfortable way, and what sort of life/financial priorities are there that could be tackled by a series of practical actions.


“Before my coaching sessions with Alisa, I wasn’t sure what to do with my career and I was worried about my financial future. However, once I embarked on this journey, I not only started to appreciate myself more but also to discover what my values were and where my passion lies.

Alisa has super powers! With her calm demeanour she listened, took notes, and asked pertinent questions which made me reflect on my issues and ultimately led to finding solutions. For someone who finds it difficult to make decisions, Alisa gave me the courage to follow my dreams, sort out my finances and be able to turn down activities that I felt didn’t benefit my personal and financial growth.

 I wouldn’t hesitate to recommend Alisa to anyone looking for help and shy about asking for it. I’ve been very fortunate to have her as my coach; her personality and warmth are the winning attributes which along with her professional demeanour invite you to confide in her. And I can assure you that you won’t be disappointed!” 


“I had regular coaching from Alisa over the course of several months, covering personal finances, career and life goals.

In my opinion the best part of her coaching is how she helped me define and take ownership of goals: starting with my vague hopes for the future we had some very thought provoking discussions exploring different options, from which she helped me form a plan with realistic targets. I think this process helped me achieve far more than I could by myself.

Alisa is obviously highly organised and determined herself but is also kind and a good listener, which I think is why our meetings were very productive but also felt like a relaxed and safe environment.

Alisa also has a wealth of experience helping other people with their finances which really shows through – she certainly helped me save a lot more money than I spent on the coaching.

Overall I would highly recommend her as a coach- if you’ve never tried coaching before why not give it a go?” 


“I cannot speak highly enough of Alisa. In our sessions of financial coaching she managed to help me bring my expenditure and budget on the right track. I have always been an emotional and a spontaneous spender. I used to not think on long term nor plan in advance. Alisa made me reflect on the importance of taking accountability for my actions. She made me discover and reflect upon the feelings behind my actions. Here we are, a few months later and not only did I start putting money aside – now I am working towards an emergency fund.

Alisa has a fantastic sense of building trust with you. She is flexible and always challenges you – pushes you to think outside the box and to pursue uncomfortable actions that best serve your interests.

Alisa’s judging skills are truly remarkable. She always has an incredible capacity of listening. I am honoured that she coached me, and I recommend her wholeheartedly. Alisa helped me to understand my values and to create a plan of action aligned with these values. I feel I have gained a solid set of skills that will continue to impact my financial behaviour for the rest of my life.”


What makes a good coach? In my opinion a good coach empowers you, gives you clarity about what you want, and thus helps you to take your own life into your own hands.

Alisa helped me with all these things. And to help with all of this she has a great strength: her listening skills. She listens to you with her full attention in a non judgemental way to find out what’s important to you, she connects the dots between what you say, and occasionally she guides you with some questions.

In this way it feels like she is using a Socratic approach, where, rather than telling you what to do, she guides you while you find out for yourself what matters to you, and makes you realise you have always had the power to improve your life. If that’s not empowering, I wouldn’t know what is.


Now and again one comes across someone with a talent so big and powerful that it defies logic. Alisa is one of those people. Quietly efficient, hugely insightful, deeply skilled, a consummate presenter and a very successful financial coach.

Few of us understand finance – even some of us who are accountants don’t understand finance in a way that makes sense to the vast majority of people. Finance is one of those dark arts that us accountants keep safe from the person in the street.

And that is where Alisa comes along – she is a highly skilled accountant who is able to apply her skills in such a way that her clients immediately see the benefit. She cuts through the plethora of rules and regulations to help her clients fully appreciate the learnings in finance and personal finance that Alisa delivers.

Her clear and efficient manner belies a coach who is truly in touch with her clients and is able to empathise with their concerns whilst bringing true financial rigour to bear on the presenting problem.

I am very privileged to have worked closely with Alisa and to have seen how she can make a real and lasting difference in people’s lives. I cannot recommend Alisa highly enough – if you are looking for a truly inspirational coach – Alisa is the person to contact.


I have been lucky to work with Alisa as my Financial coach once it became clear in my mind that I needed to approach things differently in my Finance department. I noticed I started to push away some personal goals due to my spending habits therefore I needed an external, objective, practical resource to correct that.

After a couple of sessions, I become fully aware of my irrational spending habits but thanks to her creativity and ability to apply theoretical concepts into practice we started to work on my expenditure mindset. We generated solutions on how I could increase my savings to achieve my long-term ambitions, discussed possible ways to become tax efficient as well creating an emergency fund.

She is very easy to work with, flexible, a deep listener as well as realistic and grounded professional. Totally recommend working with her. By delaying it further, you are delaying your own financial life transformation …


I have recently been coached by Alisa and as a coach myself it was refreshing for the boot to be on the other foot.

Alisa’s style of coaching is very person centred with just the right level of challenge. During the communication leading up to my first coaching session something Alisa challenged me on completely changed my perspective of what coaching I actually deliver. So a real light bulb moment for me before our actual coaching session. Naturally, I was very excited from this point to have our first coaching session, which didn’t disappoint.

Through our coaching I have realised that it is not my planning skills that are problematic but rather my on-boarding. Knowing this I can make reasonable adjustments to how clients on-board with She Evolves going forward.

Alisa has brought much value to me through her coaching, I would not hesitate to recommend her.


I was lucky enough to be part of The Abundance Project beta cohort and it represented exceptional value for money, but that’s only half the story. Working as part of a group and being led by Alisa’s expert coaching guidance was such an incredibly rewarding experience.

Often it is easier to recognise patterns of behaviour in others than we do in ourselves, and the process of supporting others was extremely insightful. Alisa set the tone for the group and everyone was very respectful of each other and also very open and honest which made the experience all the richer.

Each week had a focus and a workbook to complete prior to the group call. Due to my ‘last minute’ approach to homework I tended to do my workbook on the day of the call and it often enabled me to focus better on the topic.

Occasionally I found the materials daunting but Alisa was always on hand to offer support, as were the rest of the group. My own habits and behaviours around money were really put under the spotlight, as was my money mindset and its origins.

I used to think of myself as bad with money, and found budgeting boring. Now I know I am very strategic with my money and now really enjoy budgeting. I am in a far more stable position than I’ve ever been because I have the tools and mindset to be abundant.

I would highly recommend Alisa as a coach. She is supportive and challenging in equal measure. I find her approach highly professional and thought provoking. Her knowledge and insights into financial coaching is really holistic and her skills are superb.

I really don’t have enough superlatives to describe her. You won’t regret working with her, of that I can be certain.


In the 6 months that I have been working with Alisa I found her very helpful and supportive, as well as being very generous with her knowledge.

She is structured and thorough which has helped me stay on track and be accountable for completing the actions we agreed together.

I would certainly recommend working with her. Thank you Alisa!


“I have had the privilege to have observed and studied with Alisa and have nothing but admiration for her. Her calm and empathic approach to her financial coaching creates trust and rapport. She is unafraid to challenge where needed but does this with great skill and nurture. I would highly recommend Alisa with no hesitation.” 


“As a Peer Coach, I have observed Alisa’s coaching sessions. With her empathetic, calm and composed demeanour she generates trust and confidence in her clients, allowing them space and time to open up transparently. Her gentle but insightful questions prod her clients to think hard and dig deeper in order to come up with solutions that they seek.

I am sure Alisa brings great value to anyone who gets coached by her. In her pursuit of helping people through the maze of financial intricacies, her knowledge and experience in this area are a distinct advantage to her as a Financial Coach.” 


I have had the pleasure to study with Alisa and, from early days, her natural talent in listening with deep empathy, seeing the bigger picture and asking powerful questions shined through.

Alisa possesses a love and talent for numbers; when most of us tend to ignore this area of our lives, Alisa will gently direct your attention to that which you are burying your head in the sand for. Alisa will not only help you detangle your finances but will also leave you empowered and in control and this is priceless.

All these, combined with her professionalism, strong work ethic and dedication to her clients make Alisa a very powerful coach. I would recommend Alisa to anyone who is ready to cut the excuses and move on to a brighter future.


Alisa’s thoughtful and powerful questions guided me toward clarity and allowed me to look beyond negative thought patterns. Examination of the past and positive future projections led me to have a deeper understanding of the direction I needed to follow.


“Alisa Barcan is the consummate professional coach. Her calm and caring manner is second only to her incredible attention to detail, which for a financial coach is crucial.

If you are struggling to manage your money, Alisa is the coach for you. She is thorough, capable and incisive and takes the fear out of money and all its associated mind monkeys.”


“Alisa is the consummate professional; she has an incredible eye for detail coupled with an excellent capacity to coach at all levels. As well as being an outstanding coach Alisa is a subject matter specialist in her chosen niche delivering clear return on investment whether on a one to one basis or in a group/business scenario. I wouldn’t hesitate in recommending Alisa and I look forward to more opportunities to work together in the future.”