Hi there, I’m Alisa!  I will be your guide, supporter and accountability partner on your journey to building a successful coaching business.  

Are you wondering what I’m like and what it would be like to work with me? Keep reading.

My story

I grew up in Eastern Europe in a country called Romania. I was born in Communism when money did not have the power it has today. There were days when it couldn’t even put food on the table because there was nothing to buy, the shops were empty.

Therefore, instead of encouraging me to count on resources, my parents raised me in the spirit of resourcefulness.  I was brought up to look for value within me rather than to seek it outside, to know that it is my responsibility to turn my goals into reality.

Today I still live by those principles. Resourcefulness has helped me thrive in a country that I wasn’t born in, become a prize-winner chartered accountant, qualify as a coach from the University o Cambridge and start my own coaching business – all within a few years of moving to the UK.

The knowledge that I have what it takes to make my dreams come true is freedom.

I want the same freedom for you, which is why I became a coach and mentor. I know that building a business can be difficult and I’ve had my share of ups and downs. But you don’t have to do this on your own. It’s easier, quicker and more fun to do it with someone who has done this before.

My values


I have an unshakable faith that anyone is capable of anything if they put their mind to it. You are no exception. I believe in you before you can believe in yourself, I couldn’t work with you if I didn’t. When we open our mind to possibility, outstanding things happen.


William S. Burroughs put it very bluntly: “If we’re not growing, we’re dying”. I’d rather grow and I’d rather you did too. It might be painful and uncomfortable but the alternative is a lot worse. Don’t be afraid of growth, it’s part of life!


I am committed to my clients 100%. To help them, push them out of their comfort zone, point out areas of improvement and highlight their successes.

However, I cannot do this on my own. If we are going to work together I ask for the same 100% commitment from you, otherwise you won’t get the results you expect and deserve. Are you in 100%?

My approach

I don’t cut corners and I don’t cut any slack. I require your full commitment: to the process, to yourself and to the results that you will generate. In our coaching and mentoring relationship, I won’t sugar-coat things to make you feel better.

However, I will be your biggest advocate: encouraging, supporting and believing in you and your capacity to follow through. I will act as your accountability partner and help you stay on track if you lose motivation.

I use a combination of standard coaching techniques, innovative approaches rooted in behavioural economics & gaming theory and traditional financial and business models to facilitate results that are impactful and lasting. 

My approach to business revolves around one concept: financial viability. Can your business support you and itself financially? To answer YES to this question, we will work on your business model, coaching offering, prices, marketing, sales, money mindset and more.

Qualifications & accomplishments

Professional qualifications

  • University of Cambridge, UK – Undergraduate Certificate in Coaching
  • ACCA (Association of Chartered Certified Accountants) – Fellow Certified Chartered Accountant. National Prize Winner
  • Kingston University, London – MSc in International Political Communication, Advocacy and Campaigning. Distinction & Award Winner


Click here for a list of all my published work